tigr Fix checkout first
addToBasket() keeps failing on the checkout page. Of everything below, this is the one actively costing you money right now.
Insights
Everything tigr noticed this period, in plain language.
Checkout is silently failing for some users
addToBasket() has failed 88 times in the last 20 minutes on the checkout page. Around 60 sessions could not complete a purchase.
Ship a fix for addToBasket() on checkout, then watch the error count for the next hour.
47 signups never created a project
They signed in on 3 separate days but never got past the empty state. Accounts like this usually churn within a week.
Send this segment an in-app nudge pointing at "Create your first project."
Power users are missing Export
62% of your most active users leave without ever discovering Export, even though it is the top reason returning users say they upgrade.
Surface Export with a tooltip for anyone who hits 10+ sessions without using it.
The new onboarding screen is hurting mobile activation
Since it shipped 4 days ago, 31% of mobile users get stuck on step 2, versus 12% on the old flow.
Roll back the onboarding screen for mobile until step 2 is fixed.
B2B and indie accounts want different content
B2B accounts engage more with video walkthroughs, indie accounts with short posts. Right now everyone sees the same homepage feed.
Default each segment to the content type it already responds to.